It’s no secret that the business of golf is going digital.
Thousands of North American golf courses use electronic tee sheets, point of sale software, online booking and other operational tools that are reshaping golf’s tech landscape.
But with golfers increasingly turning to digital channels to discover golf courses, engage with brands and seek out great booking experiences, is your facility committing enough time and resources to building a strong online presence fueled by digital marketing?
Let’s look at prevailing trends, survey responses from golfers across North America and data gathered from golf facilities using Lightspeed’s Digital Marketing Solutions to see why building a strong online presence is so important for revenue-focused golf facilities.
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Why does your online presence matter?
Consider the various parts of your facility for a moment: the golf course, the practice area, the clubhouse, the pro shop, the restaurant, beverage cart service, non-golf amenities and more.
All of these components work together to create an overall impression of your facility that golfers internalize and recall down the line. Your course’s online presence works the same way: it is the cumulative total of all online touchpoints golfers can have with your golf course.
From email marketing and social media accounts to your website, app, search results and more, these online touchpoints work together to create a holistic impression. The more effective these touchpoints are, the better chance they have at driving awareness, bookings and brand loyalty.
Where does digital marketing come in?
Digital marketing is an umbrella term used to describe all the tactics involved in building your online presence. If your online presence is defined by the sum of its parts, then your digital marketing executions are the parts themselves.
Why now is the time to embrace digital marketing
Recreational golf is on an unprecedented run of momentum. Participation has surged among key demographics ever since the pandemic drove more people to get out and try the game. This is especially true among 18-34 year olds, who make up the game’s largest customer age segment.
Crucially, golfers in this 18-34 age range have grown up with the internet and leverage digital marketing daily to discover brands, inform purchasing decisions, and book and pay for goods and services.
These golfers also represent your customer base of the future. Resonating with these…
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Click Here to Read the Full Original Article at Golf Inc Magazine…