GolfNow and Club Champion entered a multi-year partnership to offer club fittings via GolfNow’s online infrastructure. Customers can make reservations at more than 145 Club Champion locations around the world.
“Now more than ever, golfers are choosing custom services to improve their game, so adding club fitting to our online marketplace is yet another way GolfNow is connecting golfers to the game they love,” said Todd Triplett, senior vice president at GolfNow. “As the industry’s leader through product and service, Club Champion shares our commitment to serving the golfer and is the perfect partner to get us started. We can’t wait to introduce this new service to our GolfNow users.”
Club Champion was formed in 2010 and has become one of the most prominent and successful club fitting services in the industry. Each location offers more than 65 brands and upwards of 65,000 head and shaft combinations.
GolfNow runs the largest online tee-time marketplace in the world and partnered with Google last year to expand that business in a move that was met with some trepidation by many course owners and operators across the country. It also provides golf course management technology and marketing services to more than 9,000 golf courses in 52 countries, as well as a paid membership rewards program called GolfPass that gives members monthly tee time credits, waived booking fees, streaming video lessons and other perks.
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