NGF and KONETiQ partner to bring precision marketing to the golf industry

The National Golf Foundation has partnered with KONETiQ, a digital marketing firm specializing in data-driven audience targeting, to bring sharper, more efficient marketing tools to golf businesses of all sizes.

The collaboration combines NGF’s proprietary data on U.S. golfers and facilities with KONETiQ’s media-buying and ad-targeting expertise. Together, the companies aim to help golf brands build highly customized campaigns that reach specific demographic segments—improving efficiency and return on investment.

“This partnership takes NGF’s existing best-in-class marketing services and unlocks unprecedented digital ad targeting for golf companies,” said Greg Nathan, president and CEO of NGF. “KONETiQ will leverage NGF’s proprietary consumer and facility databases across a gamut of marketing platforms.”

NGF identifies some 47 million U.S. golfers, a high-income group with purchasing power that extends into industries such as travel, tourism and home improvement.

“By combining NGF’s audience insights with our ability to target them precisely, we’re enabling golf brands to reach exactly the right people,” said Josh Goodin, managing director of KONETiQ. “That means smarter media buying, less waste, and better performance.”

The partnership builds on a successful previous collaboration: a campaign for “Make Golf Your Thing” that reached nearly 3 million minority non-golfers in just six months. That effort was backed by golf’s major governing bodies, including the PGA TOUR, PGA of America and USGA.

“This partnership eliminates wasteful marketing by delivering exact matches to client goals,” Goodin said. “Golfers are valuable sports consumers but also high-value targets across sectors like travel, tourism, and home improvement, making this partnership a game-changer for brands seeking ROI-rich engagement.”

The new capabilities will be available to businesses of all sizes, bringing advanced marketing tools — previously out of reach for smaller companies — into broader use.

“Our long-term vision is to elevate the standard of marketing performance across the golf industry,” Nathan said. “By making NGF’s data-enabled custom audiences accessible to companies of all sizes via KONETiQ, we aim to empower smarter decision-making, greater efficiency, and measurably higher returns on marketing spend.”