Golf News

I’m A Golf Coach. Do I Believe AI Will Ever Take My Job?… Maybe

Photo of a Trackman unit being used on the PGA Tour

I qualified as a PGA Professional in 2009, just two years after the first iPhone was released. I can still remember the excitement I felt at being able to download a coaching app and show my clients their golf swings in slow motion. In the subsequent 16 years the pace of technological change and its impact on our daily lives have been nothing short of transformative.

Every aspect of golf has benefitted from this tech boom. We are truly spoiled by how we can watch golf from the comfort of our own homes. Could you imagine going back to the days of golf coverage, with no shot tracking or full course layout and shot previews? Inconceivable!

Driving ranges with Toptracer or Trackman are now expected and considered the norm. If you were to have a golf lesson without seeing your swing on video you’d feel ripped off, and the thought of buying a golf club without considering tech analysis would be simply unthinkable.

(Image credit: Getty Images)

The above technology has been embraced and welcomed by the golfing world. But just as the rise of online shopping once made even the busiest pro shops nervous, it is now the dawn of AI that is causing concern across industries, leaving many worried that their job could soon become obsolete.

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