The Big Ten and Allstate Unveil New Partnership to Elevate Women’s Sports

CHICAGO, Ill. – Allstate, the Big Ten Conference and Big Ten Network (BTN) today announced the creation of the Allstate Big Ten Women’s Championship Series, a new competition designed to spotlight and celebrate excellence in women’s athletics across the conference. The championship series is part of a first-of-its kind, multi-year partnership that establishes Allstate as the Official Insurance Partner of the Big Ten Conference and reflects Allstate’s 20-year legacy of supporting college athletics.
With the partnership:

• The Allstate Big Ten Women’s Championship Series will be created. This year-long competition among Big Ten schools is designed to highlight excellence across women’s athletics, with schools earning points based on their teams’ performance in regular and postseason play. At the end of the academic year, the school with the highest point total will be recognized as the overall champion.
• Allstate becomes the title sponsor of the Big Ten Women’s Basketball Tournament, taking place March 4-8 at Gainbridge Fieldhouse in Indianapolis.
• Allstate will present all 12 Big Ten Women’s Olympic Sports championships and tournaments, including soccer, gymnastics and softball.
• Allstate will sponsor On The Pitch , BTN’s new series spotlighting women’s soccer stories across the conference.

Tony Petitti, Big Ten Conference Commissioner
“The Big Ten’s commitment to women’s sports stretches back decades and is reflected in the competitive success we see today. As we continue to explore opportunities for growth, we’re excited to partner with Allstate to further showcase these exceptional student-athletes, coaches and teams throughout the year.” 

Elizabeth Brady, Allstate chief marketing, customer and communications officer:

“From Allstate’s Good Hands Nets to the Good Works Team, Allstate continues to support both programs and student-athletes during this transformative era in college athletics. Together with the Big Ten, we’re elevating women’s sports and empowering all student-athletes who lead on their campuses and in communities.”

François McGillicuddy, BTN President:

“As the network continues to expand its live championship offerings, Allstate’s commitment to women’s sports will enhance BTN’s coverage of the most significant moments, shots and plays in Big Ten women’s athletics.”

Allstate’s…