Under Armour to Become Official Apparel Provider of Georgia Tech Athletics in 2026 – Athletics — Georgia Tech Yellow Jackets

THE FLATS – Sharing values of ambition and innovation, Georgia Tech athletics and global athletic apparel and footwear brand Under Armour have entered into an agreement for Under Armour to become the official uniform, apparel, footwear and accessories provider of the Yellow Jackets, beginning on July 1, 2026.

Georgia Tech student-athletes, coaches and staff will receive the same innovative and technology-driven sportswear as worn by some of the world’s most-recognized athletes and other premier collegiate partners, including Maryland, Northwestern, Notre Dame, the U.S. Naval Academy, Utah and Wisconsin, to name a few. Under Armour’s significant investment in Georgia Tech also includes an innovative approach to name, image and likeness activities, which will support Georgia Tech’s standing as one of the nation’s top programs in NIL opportunities for student-athletes.

Georgia Tech fans can look forward to an increase in Yellow Jackets apparel and accessories in the retail market, while Tech student-athletes will have opportunities to have hands-on involvement in UA’s innovation and design processes, which will lead to personalized product solutions, as well as exposure to business functions in the apparel, footwear and fashion industries.

The partnership goes beyond athletics, as it includes an Institute-wide partnership to advance Georgia Tech’s and Under Armour’s shared commitment to innovation.

“This is an exciting moment for Georgia Tech athletics. Now, more than ever, Georgia Tech must set itself apart in all aspects of collegiate athletics, and our partnership with Under Armour will do just that by prioritizing our student-athletes and our fans,” Georgia Tech vice president and director of athletics Ryan Alpert said. “We’re thrilled to partner with Under Armour, an organization that shares our commitment to excellence, innovation, amplifying the Georgia Tech brand across the globe and enhancing the student-athlete experience, including through innovative NIL opportunities. Our partnership with Under Armour will play a big part in Georgia Tech continuing to move forward in the new era of collegiate athletics and reaching our ambitions of competing for championships at the highest levels of collegiate athletics.”

The realization of their partnership marks a full-circle moment for Georgia Tech and Under Armour. In 1996, Under Armour’s first year of existence, Tech…