One golf item I never thought I would review in my 30-plus years in the industry is a golf strap. Yes, I’ve talked about strap systems in individual golf bag reviews. But as a stand-alone item? No. In fact, I’m a little surprised that someone actually thought of a smart strap and thought there might be a market for it.
But Stitch Golf, a premium brand that pushes the envelope a bit, is banking that there’s a niche market of golfers who will gravitate to this concept.
“This isn’t just a strap; it’s a game-changing experience,” said Brad King, CEO of Stitch Golf. “We saw an opportunity to integrate smart tech into the most overlooked part of a golfer’s gear, and we took it to a whole new level. What no one else has, now everybody is going to want.”
(Image credit: Mike Bailey)
I’m not sure everybody will want it, but I tried it. And you know what? The new Stitch Golf Link Strap with embedded technology from Bushnell Golf makes more sense than I thought it would. And there are definitely golfers out there who love to have the latest and greatest and will take a look at this.
The Stitch Link Golf Strap is a new addition to the company’s MIY (Make it Yours) concept, where you can personalize various components of the SL2 golf bag, like the body, the saddle, and the strap. These three elements can be changed out, and come in different color combinations.
Now there’s a new strap you can add if you have a Stitch bag already, and it comes with two pieces of technology – a Bushnell Wingman Speaker and a magnetically attached Bushnell Phantom 3 Slope Handheld GPS. The new strap ($350) is specially designed to accommodate them. For those who have another carry bag brand, Stitch is planning to offer adapters soon.
(Image credit: Mike Bailey)
Bushnell, of course, sells these items separately for those who aren’t interested in embedding them in a strap, and they work very well. The GPS can be carried in your pocket, for example, or magnetically placed on a cart rail or hooked to a golf bag. The speaker can also be hooked to a golf bag or placed on a golf cart. As of publication, the Bushnell speaker and GPS are on sale on the Bushnell website for $80 and $130, respectively, if you bought them separately.
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