Since turning professional in 2010, we’ve been used to the sight of Tommy Fleetwood decked out in Nike clothing and footwear, with the iconic Swoosh logo present for every single victory of his pro career.
From the 2011 Formby Hall Classic on the EuroPro Tour, to his most recent victory at the 2025 DP World India Championship, the Englishman has lifted trophies around the world wearing Nike attire, until a surprising turn of events at the Dubai Invitational in 2026.
Fleetwood celebrates his maiden DP World Tour win at the 2013 Johnnie Walker Championship
(Image credit: Getty Images)
Enjoying one of his best seasons to date in 2025, wrapping up a maiden PGA Tour title at the Tour Championship and a two-shot win at Delhi Golf Club, Fleetwood arrived fresh for the 2026 season in Dubai, but without the familiar logo adorning his chest.
For the first time in 16 years, Fleetwood wasn’t wearing Nike clothing or golf glove, aside from Nike golf shoes. Instead, at the Dubai Invitational, he appeared in Lululemon, before then changing to athletic and performance brand Vuori.
Confusion was sparked even further as, for the first round, Fleetwood appeared to be wearing a G/FORE polo shirt, with unbranded apparel then being used for the rest of the week.
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No announcement was made in terms of clothing between that event and the Dubai Desert Classic the week after, a tournament where Fleetwood had a Nike 24.7 collection 1/4 zip on in a practice round, as well as an Augusta National polo for his second round and Lululemon polo for his third round.
Fleetwood hasn’t expressed any details when it comes to what’s next for his apparel, but what are the Englishman’s options in terms of apparel brands?
His next start…
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