Almost two and a half years ago, I wrote an article titled ‘I’m no prude, but the rising trend of female golf influencers baring their bodies is becoming too much.‘
The piece focused on Paige Spiranac, the former professional golfer who was, and still is, the ultimate disruptor of golf’s traditional norms.
My concern then was the bandwagon effect and the wave of creators following her lead. I wondered if this aesthetic-first culture was in the best interest of the women’s game.
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Fast forward to 2026, and the trend hasn’t just stayed, it has cemented itself. Social media is the engine of the modern economy, and it is hard to fault the likes of Spiranac, Lucy Robson, Grace Charis, or Bri Teresi, to name but a few, for driving that engine toward a massive payday.
(Image credit: Getty Images)
Spiranac has a combined 11.6 million followers – with 4 million on Instagram alone, surpassing even Tiger Woods, so she’s not just an influencer, she’s become a powerhouse. Trading my scepticism for intrigue, I sat down with Spiranac to find out about the woman behind the brand.
Chatting online, Spiranac immediately comes across as remarkably warm and welcoming. However, she is the first to admit that this openness is a relatively new development because for years, a wall was her primary means of survival.
“For so many years, I’ve just felt very deeply misunderstood,” she admits. “I spent so much of my time online defending myself or trying to talk about my character or my morals. I realised that I’ve put such a wall up because of the criticism that it’s easier to just almost remove parts of myself that feel very genuine.”
Paige Spiranac and Bryson DeChambeau
(Image credit: X: @PaigeSpiranac)
This year, particularly through her new business partnerships, she is making a conscious effort to show the person away from the camera. “I’m getting outside of my comfort zone, tearing those walls down and being a more authentic version of myself – the businesswoman, the daughter, the person who is emotional and flawed. I’m moving toward not being one-dimensional, but showing everything I have to offer as a human.”
The Paige Spiranac we see on social media, the cheeky, sexy, fun persona, is, by her own…
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