Over or under £899 ($1,200)? That was the question we recently asked on Kick Point: The Golf Gear Show, concerning the price of McLaren Golf’s first driver.
This follows the recent news that the automotive manufacturer – yes, that McLaren, the F1 team – plans to enter the golf industry with what we believe to be a full product line-up.
WATCH: Dan and Joe from Kick Point: The Golf Gear Show discuss the arrival of McLaren Golf (from 05:57)
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“I’m going over £1,200 ($1,600),” says Kick Point co-host Joe Ferguson. “I don’t have any information on this. I’m just putting two and two together: the high-end brand, the price point compared to other vehicles. You would anticipate that you’re going to lean into that as a brand.”
So, this sounds rather serious, not just a fun collab or limited edition run of clubs. That McLaren has recruited several experienced golf industry professionals suggests the company is absolutely serious about its move into the golf equipment world.
CEO Neil Howie, the former President and Managing Director at Callaway Golf, Europe, and Chief Marketing Officer, Ryan Lauder, a long-time servant with TaylorMade, are two significant appointments.
What types of innovation will McLaren bring to the golf world?
(Image credit: Getty Images)
Then there’s the experience of its engineering staff, those people responsible for designing and manufacturing some of the fastest cars in the world. The thought of wind tunnels, downforces, aerodynamics, and all that carbon has Joe and co-host Dan Parker giddy with excitement.
“It’s going to be fascinating to see what they come up with,” says Joe. “I’m also fascinated to see the pricing. A McLaren car is going to cost you around £250,000 ($333,000), so do we anticipate that they’re going to be rolling out drivers at $599?”
Joe thinks not, although Dan is predicting a figure of something just under that £899 mark, maybe about £200 ($265) more than the most expensive new driver currently on the market, the Ping G440 K.
Speaking about the announcement, Neil Howie, who is the CEO of McLaren Golf, stated: “McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment.
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