Golf’s next generation of decision makers are reshaping tradition

These emerging leaders are shaping the modern club experience, balancing tradition with innovation to attract new players and build sustainable businesses.

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The next generation of golf leadership is already at work across the industry, bringing fresh perspectives on technology, hospitality and the evolving expectations of today’s players.

From family owned courses to multiproperty management companies, these emerging leaders are shaping how golf will grow, adapt and connect with new audiences in the years ahead.

Some of these leaders arrived in golf through unconventional paths. Some grew up around the game, while others came from hospitality, education or business backgrounds, discovering that golf offered a chance to combine strategy, community and creativity.

For Nolan DeVivo, owner and general manager at Windham Golf Course, his fresh perspective is aimed at modernizing the course and creating excitement for the game.

“The use of technology to transform the practice range will be attractive to golfers of all skill levels,” he said. “Creating excitement for the game is the goal.”

At Century Golf Partners, Principal James Hinckley is focused on using data and consumer insights to elevate the member and guest experience.

“There’s opportunity to make the experience more personal, more responsive and memorable,” he said, emphasizing that innovation and attention to detail can set clubs apart.

On the course level, leaders are prioritizing accessibility and atmosphere.

At Avalon Golf Club, CEO Kristen Davidse focuses on community as much as golf.

“It’s more than just a place to play golf,” she said. “It’s a place where people gather and families spend time together.”

Innovation extends beyond hospitality and culture. Leaders are adopting new technology, creative programming and flexible formats to keep golf relevant while respecting its traditions. They are finding ways to attract women, families and younger players without compromising the core experience.

At the forefront of this movement is a younger generation taking ownership to blend tradition with modern ideas.

Nolan DeVivo
Owner & General Manager, Windham Golf Course

DeVivo is a perfect example of the younger generation taking ownership and moving the game forward.

At 24 years old, DeVivo is helping reshape the future of Windham Golf Course as both owner and general manager.

While many next generation leaders in golf grow up in the business, DeVivo’s…