In the current golf equipment landscape, the ceiling for iron prices seems to vanish every season. With major manufacturers pushing sets well beyond the $1,500 mark (before you even get to your Cobra 3DP and McLaren’s of the world!), the barrier to entry for a premium, forged players’ iron has never been higher.
However, spending time with the Sub 70 669 TC irons does nothing but reinforce my long-held belief: if I were a paying customer rather than an equipment tester, paying more than $1,000 for a set of irons makes very little sense.
(Image credit: Future)
It feels like a choice born out of habit, with most people seeing only what is available in their local pro shop and remaining unaware that incredible direct-to-consumer (DTC) brands like Sub 70 are producing world-class hardware at a fraction of the cost.
The ‘TC’ stands for Tour Cavity, and the 669 is definitely designed for the golfer who wants the workability of a blade with just enough perimeter weighting to take the sting out of a slight mis-hit. Forged from DT-4 soft stainless steel, the 669 TC undergoes a triple-forging process to ensure structural integrity and a dense, high-quality feel.
(Image credit: Future)
From the back, the 669 TC offers an extremely premium aesthetic. The branding is delightfully minimal, allowing the soft CNC milling lines to do the talking. There is a refined, industrial elegance here that suggests high-end craftsmanship. As a bit of a traditionalist, I am also a sucker for the knurling around the hosel – it’s a small, classic detail that adds a touch of character to a very clean design.
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Down behind the ball, the profile is expertly executed. Sub 70 has opted for very traditional shaping and blade lengths in the longer and mid-irons, providing that sleek ‘players’ look that better ball-strikers crave. As you move into the short irons, the profile becomes a touch more ‘squat.’ It’s a subtle shift, but one that really suits my eye; they look compact and sturdy, framing the ball beautifully without looking oversized.
The leading edge relief makes for excellent turf interaction
(Image credit: Future)
One of the most thoughtful design elements is the pre-ground leading edge. By softening the entry point of the club into the turf, Sub 70 has created a sole that glides…
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