One of the great things about golf is how the sport brings people together. Old and young, male and female, accomplished and just starting out; people who play golf share a bond. More cynical golfers would say that bond is masochism – to a certain extent that might be true – but let’s stay on the brighter side of things here and say the bond is created by a love for the outdoors, a love of the pursuit, a love of the gear you need for that pursuit and a love for the locations in which that pursuit is pursued.
The Porsche Golf Circle
The Porsche Golf Circle brings people together
(Image credit: Porsche)
The good people at Porsche recognised those qualities in golf and they also recognised that those are some of the qualities that attract people to their cars. To love Porsche is not only to love quality automotive design and engineering but it’s also to love the experience of motoring, the setting for it and the driving itself. No fewer than 250,000 people are members of the official Porsche Club globally – It’s the world’s largest owner’s club.
There’s a synergy between golf and Porsche then, and the German car manufacturer has tapped into it. Since 2015 they have been lead sponsors of the Porsche European Open, played since then in Germany and won by top players including Paul Casey, who is a Porsche brand ambassador and an enthusiastic Porsche owner.
Porsche has also gone directly to the golfers themselves by creating the Porsche Golf Circle – It’s a community of people who share a passion for golf and Porsche – It makes a lot of sense. It connects people from all over the world who share two significant interests. As I said at the start, golf brings people together. There are now 4,000 members of the Porsche Golf Circle and there’s a free app that’s available to download, giving members access to stories, tips and videos, as well as information on events.
(Image credit: Porsche)
It seemed obvious in theory when I read about it, but I was interested to see how the community worked for real. I got the opportunity to find out when I…
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