Change is coming to Ryder Cup

ROME — Every Ryder Cup offers a masterclass in provincial myth-making, somehow convincing the credulous that Europe’s team room is always friction-free and that only American fans are guilty of boorish behavior. This week in Rome, one of the Cup’s most enduring fables was exposed — the utopian notion that it exists on a patriotic plane entirely unsullied by something as vulgar as money.

That’s not because some team members feel they should be paid to play (a position that’s neither new nor entirely unpardonable). The finances matter enormously to Ryder Cup organizers, who depend on its proceeds to operate for the years between “home” editions. Widen the lens beyond individual players or even individual Cups, and it becomes apparent that this is the major event most vulnerable to radical change in whatever ecosystem emerges from the cash arms race disfiguring golf.

The Ryder Cup reliably showcases the sport’s greatest theater and passion. That’s the user experience. The apparatus around the Cup and its inner workings are strained, and demand a rethink that’s more pressing than any ideas we’ll see emerge from the post-mortem analysis of Team USA’s latest defeat.

Some of the issues are owed to the ownership structure. Europe’s half of the Cup is mostly held by the DP World Tour, with minor slices owned by a couple of regional PGA associations. There is no asset of remotely comparable value that the European circuit can bring to the new for-profit entity it is creating with the PGA Tour and, negotiations pending, the Saudi Arabian Public Investment Fund (plus sundry investors who don’t have a side hustle abusing human rights).

Yet as vital as the Ryder Cup is to the books of its various owners, it is commercially isolated. Business types gripe about its limitations in terms of opportunities and partnerships that global sponsors will pay handsomely for. Eventually, some enterprising corporate cipher will see a means by which it can be plugged into a bigger commercial platform to increase profits. Any such platform must be built around the world’s best players, so it seems ordained that wherever the major tours go in the coming years, the Ryder Cup must follow.

And that involves major changes to what we know now.

The qualification system in Europe has been modified more frequently than Cher’s face, but every tweak has had the same rationale: accommodating stars who mostly compete in the U.S. while preserving a pathway to the…