Offer career success instead of just jobs

Anyone looking for a job has a number of needs, depending on their specific situation. Of course, they will also have a number of wants. The workforce today has the widest range of ages ever working together. There are 19-year-olds grinding for their first real job, while people in their late 60’s search for a way to bring more money to each month, hoping for ways to shrink the constant increase in the price of just about everything. When you think about it, golf courses have been known for employing people in every significant age bracket. From the people cutting greens to the staff in food and beverage, there are many roles for young people looking to learn a skill or simply earn a paycheck. On the other end, there are those player assistants and folks helping on the range that make up a very different age demographic. All of these people come together to serve the needs of the club. They show up, do their job and repeat that story again and again during the season. The problem becomes the turnover, the constant in and out of people filling the important member-facing roles vital to building a service reputation. Turnover creates inconsistent, possibly downright lousy service. The crazy thing is that this hiring exercise seems to be repeated each and every golf season. Might it be time to try a new plan? Maybe, just maybe, it’s time to stop simply offering jobs and instead provide a path to long-term career success.

What if your club created a new framework for work? Instead of simply offering a job for X dollars per hour, your team could create work with an educational element, not only teaching skills that can be monetized over time, but information about career success, money management, retirement options, etc. Too many employers simply offer a place to work, a wage and a specific job. As the national story dictates, people today want more. Look at the world: over 65% of employees are not engaged in their jobs. The Great Resignation continues even during a recession while millions of jobs go unfilled. There seems to be a rather large disconnect with employer and employee. If you can forget about hiring employees to fill a job, instead look to find people who want to learn how to excel at work and at life. You may just find ways to build a team that digs in and then stays together, for a while, at least. Here are three opinions about building a better team in 2023:

• Hire slowly: Building a new program requires a different thought process and very…