DALLAS and SCOTTSDALE – Today, officials at Invited and Troon, two leaders in the golf and club hospitality industry, announced a landmark strategic relationship designed to help shape the future of membership hospitality and growth across both organizations in the years ahead.
Invited, a leading owner and operator of private clubs, and Troon, a leading global third-party operator of private clubs, are collaborating in a way that blends the strengths of each company, ultimately resulting in benefits and improvements for the members and guests of each organization’s owned and managed clubs.
Troon will acquire Invited’s Management Services business with 18 managed clubs moving to Troon’s world-class managed club portfolio. This strategic move promises to drive enhanced services across all Troon-managed properties. For Invited, the move allows the company to laser focus on growing its industry-leading portfolio of owned and operated golf, business, and sports clubs.
With this alliance, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses, the perfect complement to Invited’s portfolio of more than 150 clubs and 200 courses. Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.
As part of the Troon/Invited agreement, management teams and all employees at the now Troon-managed facilities will remain in their current roles, now supported with additional Troon resources, services, and programs. In addition, Invited Senior Vice President Seth Churi and Regional Vice President Peter Faraone will move to similar positions within Troon, continuing to support the operations at the 18 facilities with the backing of Troon’s resources.
The 18 Invited Club Management contracts acquired by Troon include a mix of private clubs, resorts and athletic clubs, including:
- Bent Creek Golf Village Resort & Golf Club in Gatlinburg, Tennessee
- Canebrake Country Club in Hattiesburg, Mississippi
- Chateau Golf & Country Club in Kenner, Louisiana
- Crystal Lake Country Club in Crystal Lake, Illinois
- Hilton Head Owners Club in Hilton Head Island, South Carolina
- Lake Toxaway Country Club in Lake Toxaway, North Carolina
- Lake Valley Golf Club, Longmont, Colorado
- Mystic Dunes Resort & Golf Club in Celebration, Florida
- Olde Town Athletic Club in Marietta, Georgia
- PGA National…
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