LA Golf Ball Review
Breaking into the premium golf ball market is no easy feat, but LA Golf is a brand hell-bent on using ground-breaking technology and Tour player insight to break the status quo. For some time now, the Titleist Pro V1 and Pro V1x have been considered the benchmark as the best balls on the market and regularly lead the ‘ball count’ on recognized professional tours. But the Beverly Hills-based company, founded by Reed Dickens, believes its new ball can not only compete, but up-stage the performance of the leading Titleist golf balls. In fact, LA Golf is openly marketing its ball, which is only available in the US currently (it will be launching the UK next year), as carrying an extra three yards with the driver. So I took a dozen of the new LA Golf balls to the golf course to see how they performed against my current ball of choice, the Titleist Pro V1x.
The clean and simplistic yet classy packaging of the LA Golf balls surprised me a little, but perhaps alludes to them wanting the ball’s performance to do the talking. The balls themselves again are also simplistic in design, with just the LA Golf name stamped through the middle and ‘Beverly Hills’ written down the side that features as an alignment aid – a nice touch.
I always like to test balls starting with the short game as often a good 50 percent of our shots in a round of golf come from being on the green or the surrounds. Initially I thought the ball felt a little firm in hand – a characteristic of some of the best low spinning golf balls, but after a few putts and chip shots I really warmed to it. I’m someone who prefers a slightly more ‘clicky’ feel on chip and pitch shots anyway, so I was pleased that the ball didn’t feel overly soft when greenside, yet still spun just as I would expect when struck correctly.
Moving up through the bag was where I really understood why the Californian-based brand is bragging about the performance of its ball and is charging golfers a premium to game it. It’s not that the ball is doing anything drastically different to any other premium ball offerings such as the TaylorMade TP5x or