Gear: Titleist TruFeel golf balls (2024)
Price: $24.99 per dozen
Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May).
Available: Jan. 24
Who They’re For: Golfers who want more distance from a budget-friendly ball.
The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version of the TruFeel to give players more distance off the tee and spin around the green from a ball that won’t break the bank.
The Deep Dive: Around the offices in Fairhaven, Massachusetts, Titleist golf ball engineers and designers have a saying: “A ball has to earn the script.” That script refers to the flowing Titleist logo.
Balls such as the Pro V1 and Pro V1x, which typically cost about $50 per dozen, do that by delivering elite levels of distance off the tee and spin around the green. However, Titleist balls sold at half that price still need to provide performance and be the best ball Titleist can offer in that lower price range.
The latest version of TruFeel has a newly formulated core that Titleist calls TruTouch. While it is slightly smaller than the core in the previous TruFeel ball, it still helps golfers generate more ball speed for good distance off the tee.
The benefit of going with a smaller core is it allowed Titleist to make the TruFlex cover, which is made from a blend of ionomer and softening polymers, slightly thicker. The softer cover can be grabbed by the grooves of wedges and short irons more easily, so the 2024 TruFeel should give players more greenside spin and control.
Finally, Titleist gave TruFeel an aerodynamic dimple pattern and cover design that helps it create a low, penetrating ball flight for people with moderate swing speeds. The cover design should also help golfers who typically generate excessive spin hit straighter, longer shots.
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