In a 1961 Sports Illustrated profile, Everett Kircher, the visionary founder of Boyne Resorts, described the rapid and unlikely growth of Boyne Mountain Resort, the ski destination he founded in 1948.
“We’re big because we think big,” Kircher said.
The story was titled, “Mountain Out of a Molehill,” a reference to the fact that Kircher had taken a Northern Michigan hill with 500 feet of vertical drop, called it a mountain and turned it into a wildly popular ski resort with onsite lodging, restaurants, bars, a skating rink and other activities. The legend…
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