Renovation to SentryWorld a decade ago teed up the U.S. Senior Open:

­­Editor’s note: Jay Blasi is a California-based golf course architect originally from Wisconsin. He served as project architect, working in collaboration with Robert Trent Jones Jr., on SentryWorld’s 2013 renovation. He also serves as a Golfweek’s Best rater ambassador, which includes writing for Golfweek.

STEVENS POINT, Wis. – SentryWorld plays host this week to the U.S. Senior Open, the third USGA event at the course and it’s first major of any kind. The route the course took to get here, both from an ownership standpoint and a golf design perspective, is unique.

The course is owned and operated by Sentry Insurance, which has been headquartered in Stevens Point since 1912. In the late 1970s and early ‘80s, Sentry developed a one-of-a-kind campus. Decades before Google and Facebook were lauded for their innovative work environments, Sentry crafted a massive headquarter building complete with swimming, basketball, barber shop, auto center and more, the theory being that an attractive campus and quality of life for employees would allow Sentry to attract and retain top talent when competing against firms in big cities.

John Joanis, Sentry’s CEO at the time, also wanted golf as part of the mix. He hired Robert Trent Jones Jr. to design a course in a flat, wet and rocky pine forest. The Jones team created large water bodies and routed holes through the forests. It was the addition of No. 16 – the Flower Hole ­– that gained most of the attention.

SentryWorld opened in 1982 and was unique to Wisconsin. It was a sight to see, complete with white sand bunkers, bent grass fairways, caddies in full outfits and the flowers. Before the four courses at Kohler, before Erin Hills, before Sand Valley, it was SentryWorld as Wisconsin’s first destination golf course.

Shortly after SentryWorld opened, Joanis passed away. Over the next 25 years the course aged, as with most other courses. By 2010 the course was tired – it essentially was at a fork in the road. Should it go away or devolve into a muni-type layout, or should Sentry reinvest and restore the luster to the gem. Enter Pete McPartland.

McPartland took over as Sentry president and COO in 2010 and chairman of the board in 2013. He was unwavering in his belief that SentryWorld is the front door to Sentry Insurance, and it needed to be special. Under McPartland’s leadership the company embarked on a journey to transform SentryWorld into the destination it is today (and once was). The…