Bryson DeChambeau has been playing some incredible golf since switching to a driver you’ve probably never heard of. Having ditched his long serving Cobra King LTDx driver for a TaylorMade Stealth 2 Plus earlier this year, DeChambeau made another change recently when he added a Krank Formula Fire LD driver to his bag. The results were immediate, and absolutely spectacular.
Krank isn’t exactly a mainstream brand and has a reputation for being aimed at the longest hitters rather than your average weekend hacker with their 80mph swing speed. While Krank certainly do have a strong presence in the long driving game (they have won over 20 World Long Drive Championships) the company claims that 90% of their sales are to slower swinging golfers who are fitted with clubs that are tailored specifically for their game.
Nevertheless, where the brand separates itself from the competition is in the long hitting market, as witnessed by the remarkable upturn in form DeChambeau has enjoyed since making the switch just before the LIV Golf Greenbrier event in early August. DeChambeau won the tournament with rounds of 68, 61 and 58. Yes, that’s 58.
Bryson’s new big stick is set to six degrees of loft and is equipped with a Project X HZRDUS T1100 shaft. It is 46 inches long so it’s only slightly longer than your standard issue driver. So on the surface, there doesn’t appear to be anything unique or special about this driver, so what is it exactly that has the American gushing about the “best driver I’ve ever had in the past five years in professional golf”?
The answer seems to be forgiveness and durability. The Formula Fire LD driver is designed for the fastest of the fast with an ultra-low loft (6 degrees) to manage spin rate, and a handmade forged face cup that’s constructed from durable hardened beta titanium. Unlike most drivers used on the pro tours, the face material is meant to withstand repeated blows at 175 mph and above.
Distance is never going to be a problem for DeChambeau but his frustration has been growing over recent years that driver technology has been unable to keep up with his swing advancements. Not only…