Tiger Woods will play a prominent role in the new PGA Tour Enterprises company formed in partnership with the $3 billion SSG investment deal – along with Jay Monahan.
PGA Tour commissioner Monahan will serve as the chief executive officer of the new Enterprises company, with Woods being the vice chairman of the board.
A chairman will be elected at an upcoming meeting of the new board, which comprises nine PGA Tour representatives and four from SSG.
The new Enterprises entity will “focus on driving fan engagement and growth, as well as developing new media, sponsorship and commercial opportunities” according to the PGA Tour.
PGA Tour Enterprises was originally formed last June as part of the framework agreement between the PGA Tour, DP World Tour and Saudi Arabia PIF – but a full deal with LIV Golf’s bankrollers has so far failed to materialize as Monahan then did a deal with SSG.
A board of 13 will oversee the company, with all six player directors on the current PGA Policy Board – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – also having a seat at the table in the Enterprises boardroom.
Four members of SSG, including Fenway Sports Group (FSG) boss John W Henry, will sit on the board alongside Monahan and Joe Gorder – while former PGA Tour player Joe Ogilvie has been given the role of director liaison to help the players handle having roles on two boards.
“Today’s announcement is another milestone for our organization, as I believe we have arrived at a PGA Tour Enterprise’s Board of Directors with the right composition, expertise and balance necessary to take our organization into the future,” said Monahan.
“Our current and former players will provide essential insight into our members’ priorities and needs. And we welcome key SSG members to the leadership team, whose exceptional track records and achievements in global professional sports will lend a wealth of knowledge into the opportunities ahead for the PGA Tour.
“Their expertise will undoubtedly play a pivotal role in the success and growth of our commercial initiatives.”
The players who will serve on the board will help shape how the PGA Tour, and the DP World Tour, operate commercially gong forward, with Ogilvie having a crucial role in streamlining information down to the players to help them cope with the workload.
“We are excited to continue to build the PGA Tour as the highest level of competition in professional golf,” read a joint…
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