Gear: Odyssey Ai-ONE putters
Price: $299.99 (Ai-ONE) each with Stroke Lab 90 shaft and counterbalanced grip; $449.99 (Ai-ONE Milled)
Specs: Co-molded aluminum insert with grooved urethane coating (Ai-ONE); Milled stainless steel head with milled titanium face insert (Ai-ONE Milled)
Available: Nov. 3 at PGA TOUR Superstore
Who They’re For: Golfers who want improved distance control in a classic-looking putter.
The Skinny: To help golfers improve their distance control, Odyssey used artificial intelligence to design new face inserts that normalize speed over a larger portion of the hitting area. The result is missed putts that stop closer to the hole and fewer three-putts.
The Deep Dive: Odyssey’s research revealed to its designers and engineers that the club amateur and professional golfers now hold onto the longest is their putter. Simply put, golfers don’t change putters as often as they used to, which made it especially noteworthy when Sam Burns switched putters at the Tour Championship and Jon Rahm changed putters just a few weeks before the 2023 Ryder Cup to go with a new Odyssey Ai putter.
To compel golfers to switch putters, Odyssey knew it needed to create a family of clubs with a technology that golfers wanted. To make better drivers, Callaway engineers now rely on supercomputers and artificial intelligence (AI) to run thousands of simulations of different face designs. So in 2019, Odyssey began experimenting with AI to create putter faces that improved distance control, telling the computers to test various materials, insert shapes and designs.
The result is the two inserts found in Odyssey’s new AI-One putter family.
The insert found in the standard Ai-ONE putters is made using aluminum and covered by the same urethane found in the White Hot insert that has been popular for two decades. While it looks like a traditional grooved insert on the front, there are a series of ridges and thickened areas on the back. The variable-thickness insert normalizes ball speed across a much more significant portion of the hitting area, so more mis-hit putts roll out to the same distance as well-struck putts, leading to improved distance control.
Just as Nike decided to show the Air cushioning system in the heel of its running shoes decades ago, Odyssey allows golfers to see the back of the…