Beer lovers rejoiced despite the University of Iowa’s double-digit Big Ten Championship loss to Michigan on Dec. 2, capitalizing on a unique promotion.
X-Golf Cedar Rapids, a high-tech golf simulator, poured 150 free beers Saturday, bolstered by one of the most anemic offenses in school history.
X-Golf (which also has a location in Coralville) pledged to pour free beer until the Hawkeyes scored on Saturday.
Iowa never scored a point, losing 26-0 to the now top-ranked and undefeated Michigan Wolverines in Indianapolis, Indiana, paving the way for more than three hours of free drinks.
The promotion was also in effect until a bay reservation expired or when the game ended.
X-Golf facility’s general manager, Destinee Briner, said the promotion, which has been a weekly occurrence at the Cedar Rapids location throughout the season, brought more attention than expected.
“There is a lot of risk in any reward that you’re seeking,” Briner said. “I believe that this has provided us with — and we are very humble about it — much more than I think that we even know what to do with. More clientele. You know, people from all over the world have called us, from California and Colorado. They know about Cedar Rapids and they’re probably gonna come see us at some point.”
Cedar Rapids golf bar offering free beer until Iowa scores, essentially a free blackout pic.twitter.com/uefGymeckL
— RedditCFB (@RedditCFB) December 2, 2023
Hawkeye fandom sparked promotional idea
X-Golf’s Cedar Rapids and Coralville franchises are littered with Hawkeye fans, from ownership to wait staff, Briner said. The shared love encouraged the business to run a unique promotion, which has helped the new business grow its profile.
The Cedar Rapids location sits on the north side of town, about two miles west of Interstate 380. The Coralville location is in the Iowa River Landing.
The beers weren’t free for everyone. Briner said only guests who had reserved a bay for 7 or 7:30 p.m. during the Big Ten Championship were eligible. That meant roughly six people filled each of the facility’s eight bays and she estimated each customer had about 3.5 beers.
X-Golf simulators use advanced technology to create some of the best and true-to-life golf simulation experiences in the world, Briner said. The South Korean technology and dozens of sensors and technical systems compile thousands of calculations every swing, she said.
On Saturday night, locals flocked to the bays to watch the…
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